{"title":"2026 Thanksgiving Weekend Sale","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur Black Friday sale starts November 26! Quantities are limited, so order online Thursday and get yours before they’re gone. We open Friday at 8am.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"rat-l-trap","title":"Bill Lewis Rat-L-Trap","description":"\u003cp\u003eThe Bill Lewis Rat-L-Trap is widely regarded as one of the best fishing lures ever made, earning recognition from Outdoor Life as the “Most Influential Fishing Lure” of all time. Its distinctive rattle mimics the sound of distressed baitfish, triggering aggressive strikes from predator fish. 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The 2\/0 and 3\/0 hook size pairs up well for baits around 4”. This was the jig size ‘Gussy’ used during his Bassmaster Elite Series and Bassmaster Classic win on the Tennessee River while utilizing a 4 and 5 inch minnow style bait. 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